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Thursday, 3 February 2011

Made In Italy: About a J.Crew Shoe

Posted on 04:16 by gaurav kumar
"Thanks!" to many of you, including Silver_Lining (in this post), as well as Jennifer, Anonymous & Ashley, who let us know about the following feature from J.Crew.

Last week, J.Crew updated its homepage to feature new arrivals (refer to the "J.Crew Updates Website with New Arrivals!" post). During this update, they also included a neat little video titled "About a Shoe":
The Backstory
Why do we make our shoes in Italy? We like to go the extra mile to make sure our designs have the quality, durability, and comfort to meet our particularly high standards. We pair knockout design with hands-on craftsmanship to make each pair a true work of art (it should come as no surprise that all of us here in the J.Crew offices are incurable shoe addicts). Recently, our design team visited a renowned mill set in the ancient village of Castelfranch di Sotto, Italy, to watch their creations come to life- and they got it all on film. Check out our fascinating footage from award-winning fashion documentarian Douglas Keeve.
You can watch the video at the end of this post. You can also click the link HERE. To check out the shoes, click here.

Another "thanks!" to Jennifer, who shared with us the following mini-interview with Jenna Lyons regarding this video from the Huffington Post (click here to read in its entirety):
HuffPost Style: What was the best thing you ate in Italy?
Jenna Lyons: Aside from the gelato, the cappuccino and the pasta?! It's like picking my favorite child. The truffle risotto at the Villa d'Este...actually everything at the Villa d'Este. It was pretty incredible on all fronts. Buca Mario which is a tiny mom & pop restaurant in Florence...they had the most amazing roasted potatoes with rosemary. (We actually filmed part of the film in there [where] Marissa modeled the shoes.) Nociola gelato (which is hazelnut & pistachio) at this little gelato place next to our shoe factory in Florence.

HuffPost Style: What was an inspiring look you saw in Florence that you don't see all over New York?
Jenna Lyons: Honestly, what resonated most to me during the trip was the reason why one has to come to Italy to find the level of quality, the craftsman ship and history of craftsmanship. This doesn't exist anywhere else. A couple of fashion items that stood out for me: Return of the kitten heel and the pointy toe; Fun happy colored shoes; Shoe booties

HuffPost Style: Totally off-topic, but when did you start wearing bright lipstick?
Jenna Lyons: Isn't it so great? There is something about reds and oranges that are more yellow [than] blue that I love. Gayle, our head women's stylist always has the boldest colors -- whether it's an orange, red or a coral. We do what we love in the catalog as well as on JCrew.com. As we start to infuse more color combinations, when it comes to makeup, less is more. Beautiful clean fresh, bare, dewy skin, nothing on [the] eye, brushed browns and a flash of color on the lips. It looks great on the everyone. This real pop is a dense pigment color - always spare application b/c of color's intensity, so it looks dapped on.
Once again, I have to say that I love watching these behind the scenes videos! My thoughts on the video & interview... First, that shoe looks amazing on Marissa Webb. Second, I want to go back to Italy! Third, Marissa and Jenna sound so much alike.

What is even more awesome that this is just part one of three in their fashion documentary series. I look forward to seeing the other two ("About a Thread Count" & "About a Print").

What are your thoughts on the video? Do you think you like the styles more now that you have seen the video?

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gaurav kumar
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