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Tuesday, 5 April 2011

J.Crew & Women's Japan Love tee

Posted on 10:04 by gaurav kumar
"Thanks!" to Megan who let us know that J.Crew was selling a few products to help the victims of the earthquake/tsunami in Japan. They are also offering free shipping on these items.

Customers could buy the Love Save Japan tote (Item 52558; $25.00), or the Women's Japan Love tee (Item 52460; $25.00), described as:
This tee is available for pre-order. Wear your heart on your sleeve: 100 percent of the profits from the sale of this limited-edition tee will be donated to the Japanese Red Cross Society, which provides much-needed medical care and emergency supplies to victims of the recent earthquake and tsunami. The custom map design, created by our in-house graphic guru, is featured on soft cotton. Boasting a slouchier boy fit, this tee not only looks good, it's for an extremely good cause.Enjoy free shipping on this tee. Cotton. Crewneck. Short sleeves. Import. Machine wash.
But what makes this a bit more interesting is what Red (in this post) shared about the tee:
I'm a huge fan of J.crew, but 've got disappointed in Jcrew's current Japan relief campaign tee. ...The "Women's Japan Love tee," ... incorrectly labels the East Sea as the "Sea of Japan." This name originates from the period of Japanese imperialism and the brutal Japanese occupation of Korea from 1905-1945. It is part and parcel of the legacy of this time, which includes genocide, atrocities, slave labor, and the exploitation of tens of thousands of Korean and Chinese women as sex-slaves - the "comfort women" - by the Japanese. The United Nations has recognized that this body of water should be referred to as the "East Sea/Sea of Japan." Please change the name on this tee shirt to a less offensive and inaccurate name. ...
Well, apparently J.Crew took notice of this situation. On their Facebook page (click here), they share the following message with their fans today:
We received a number of emails voicing concern over our T-shirt design that we created to offer Japan support in their time of need. We are updating the T-shirt and have temporarily removed it from our site. Thank you to all who voiced concern—and most important, we hope you all share in our support of relief efforts in Japan.
I applaud J.Crew's move to help the victims of Japan. I am also happy J.Crew listened to all the concerns over the tee by updating to a more appropriate design. I look forward to purchasing the upcoming version. :)
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