"Thanks!" to Roxy (in this post) who shared with us her experience at the fashion event:I was at the event on Thursday nite. I thought J.Crew and American Express did an exceptional job putting on the event. They started letting people in promptly at 6:30, giving us each a small white envelope with our $25 gift cards inside. Inside (cute) caterers circulated with amuse bouches and cocktails, including a delicious pomegranate drink I want to learn how to make!It's always fun to hear these first hand accounts- it makes me feel like I was there too. In particular, this event sounds like it was amazing! :)
Ms. Lyons, Ms. Webb and Mr. Muytjens mingled with the crowd from the very beginning to the very end of the event, which was a welcome change from some events I've attended where the designers stay in a VIP section for most of the night and do maybe a quick 30-second meet-and-greet. I spoke to Ms. Lyons for a few minutes and she was gracious enough not only to pose for a photo, but also to help me pair a sweater with the Twilight Shift I'd decided to buy. I have spoken to her at four or five events now and she's been nice, approachable and humble each time.
There were plenty of mannequins to inspire and the audience wasn't too big -- I would estimate 150 people total, and it was only crowded for about 15 minutes.
One thing that was not mentioned in the Fashionista article that I thought JCAs would like to know...in her address to the crowd, Ms. Lyons mentioned that she's taken a less active role in the actual designs now that she's the company's president and it sounded like really the last few seasons. It's up to Ms. Webb and the team these days.Heather wasn't sure what the gift with purchase over $150 was in her blog post, but I can report you had a choice. It was either the Bling Blossom Bracelet or a necklace I didn't recognize (here's a pic). I loved the gift bag we got too. All in all it was truly a delightful event.
It's also interesting to hear that Jenna Lyons will take a less active role in design. I know in a previous article we discussed Marissa Webb stepping it up, but it's hard to think that Jenna won't have some say in the direction of J.Crew.
What are your thoughts on the fashion event from J.Crew? :)
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