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Tuesday, 2 November 2010

More on the J.Crew & New Balance Collaboration

Posted on 21:00 by gaurav kumar
As mentioned in previous posts like "J.Crew & New Balance Collaboration" "J.Crew Kicks It Up a Notch with Ads & New Balance", J.Crew is teaming up with New Balance for a new sneaker.

New Balance's online marketing and PR associate contacted me to share their press release about the upcoming product line. More exciting, there are lots of images of the shoes for us to view (click here to view more).
New Balance for J.Crew Collection
10.29.2010– New Balance and J. Crew, two iconic American brands, join forces on a Made-in-USA sneaker collection for Holiday 2010.


Built on New Balance’s legendary 1400 lifestyle silhouette, the New Balance for J. Crew collection was designed, developed and made in New Balance’s Maine factory for the discerning male who appreciates classic styling. The combination of the classic sport styling of New Balance and the clean aesthetic of one of the country’s leading fashion lifestyle brands, J. Crew makes it a perfect collaboration.


The collection features two unique colorways of the 1400 sneaker in premium suedes, which were designed in tandem by J. Crew’s Head of Men’s Design, Frank Muytjens and New Balance. The first, a never-before-created navy and the second, a moss green. In addition, the shoes have domestically tanned leathers from premium made-in-USA partners in an on-going effort to support local American manufacturers.


The limited edition 1400s will be part of the exclusive line at the J.Crew Men's Shop at The Liquor Store in Manhattan as well as the new J.Crew Men's Shop in Copley Plaza, Boston starting early November 2010 and will retail for $130.00. They will also be available online at J.Crew.com and sold in the J. Crew catalog.


The Holiday 2010 collection is the first of an ongoing partnership for the two brands. Stay tuned for more on this collaboration in 2011.


For more close-ups of the 1400 and a glimpse at the production process behind them at the factory in Skowhegan, check out the microsite for the collection HERE.
Again, I think the sneakers do look pretty darn good. I would love to see something for the ladies. :)

Now that you have seen more images of the exclusive New Balance for J.Crew sneakers, do you think you will get a pair? Do you think they should include the Women with this partnership?
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gaurav kumar
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