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Saturday, 29 January 2011

Behind J.Crew's Design {Spring 2011}

Posted on 08:23 by gaurav kumar
"Thanks!" to many of you, including Janet, IRL, as well as xoxo (in this post), who let us know about the following news.

J.Crew sent an email to select customers that reads:
Spring Preview
Meet Marissa, our head of women's design. She's giving you an exclusive sneak peek at warmer things to come and revealing the inspiration for our Spring collection presented this Winter in NYC. Plus, as one of our best customers, we wanted you to be the first to check out our never-before-seen, behind-the-scenes video.

What ideas kicked off this collection?
We were really influenced by modern art, specifically the work of abstract painter Hans Hofmann. I just love the intense vibrant color in his paintings and how that translates into the clothes.

The season's ultimate fresher-upper?
The classic button-down shirt in amazing new fabrics, textures and patterns. Every woman should have a few in her closet.

Ok, what's on your must-buy list?
Our studded Natalie sweater. It's so simple but so elevated at the same time.
You can watch the video at the end of this post. You can also click the link HERE. To check out the Spring 2011 Look Book, click here.

I do love watching these videos (I see you Ms. Hutton!) I hope to see more of these "behind the scenes" at J.Crew.

What are your thoughts on the video? Do you think you like the styles more now that you have seen the video?
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Blog Archive

  • ▼  2011 (293)
    • ►  April (18)
    • ►  March (100)
    • ►  February (81)
    • ▼  January (94)
      • J.Crew Reviews {straight from the JCAs!}
      • Crewcuts Email: tribeca, we've got exciting news...
      • Free Shipping with J.Crew!
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      • The Great (Weekly) Exchange {looking to sell}
      • The Great (Weekly) Exchange {looking to find}
      • Sought & Found: Did you visit J.Crew this {past} W...
      • Behind J.Crew's Design {Spring 2011}
      • Darlings, is it time for a coupon code?
      • J.Crew's Shopping Tip {really?}
      • Seek & Find: Will you visit J.Crew this Weekend?
      • J.Crew Updates Website with New Arrivals!
      • JCA "Help Style Me!" Weekly Post
      • "Looking to LOVE" with J.Crew
      • You Got Mail... Spring Rewards Cards are Here! :)
      • Last Day To Take 40% Off Final Sale
      • "Looking to VENT" with J.Crew
      • Weekly Share: Other JCrew-like Retailers
      • J.Crew Email: Fashion forecast: the rainy day util...
      • J.Crew Reviews {straight from the JCAs!}
      • New Lady Watch from Timex For J.Crew
      • J.Crew's Buyout Leaves Some Questions
      • Sneak Peek Into J.Crew's New Catalog
      • J.Crew Email: EXTRA 40% OFF sale items & FREE SHIP...
      • The Great (Weekly) Exchange {looking to sell}
      • The Great (Weekly) Exchange {looking to find}
      • Sought & Found: Did you visit J.Crew this {past} W...
      • Take 40% Off Final Sale (& Free Ship on $100+}
      • Madewell Email: Extra 30% off sale + free shipping...
      • Seek & Find: Will you visit J.Crew this Weekend?
      • JCA "Help Style Me!" Weekly Post
      • "Looking to LOVE" with J.Crew
      • J.Crew's New Catalog Hearts Los Angeles
      • J.Crew Email: ALERT: Brand-new sale additions, in ...
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      • "Looking to VENT" with J.Crew
      • Weekly Share: Other JCrew-like Retailers
      • J.Crew's Going Going Gown Event
      • Shopping over at Gigi's
      • J.Crew's Spring 2011 Look Book Hits Mailboxes
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      • J.Crew Reviews {straight from the JCAs!}
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      • The Great (Weekly) Exchange {looking to find}
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      • J.Crew Updates Final Sale (Now 40% Off}
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      • Heller’s CafĂ© at J.Crew {& Spring '11 Collection}
      • J.Crew Updates Sale (& free shipping on $100+}
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      • Weekly Share: Other JCrew-like Retailers
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      • FACTORY ONLINE IS OPEN: SAVE MORE THAN 50% ON NEW ...
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      • JCA "Help Style Me!" Weekly Post
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      • Lauren Hutton's Most Wanted {her never-going-out-o...
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      • J.Crew Email: UP TO 50% OFF new styles added to sa...
      • "Looking to VENT" with J.Crew
      • Weekly Share: Other JCrew-like Retailers
      • J.Crew Reveals Anatomy of Ballet Flats
      • J.Crew Regional Warehouse Sale {in Chapel Hill!}
      • J.Crew Email: Get to know Madewell with 20% off
      • J.Crew Reviews {straight from the JCAs!}
      • Product Review: Buena Notte Bag
      • test
      • The Great (Weekly) Exchange {looking to sell}
      • The Great (Weekly) Exchange {looking to find}
      • Sought & Found: Did you visit J.Crew this {past} W...
  • ►  2010 (207)
    • ►  December (70)
    • ►  November (77)
    • ►  October (60)
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gaurav kumar
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