Remember when Katie Holmes (and the rest of the Romantics cast) wore J.Crew (refer here, here, here, & here for more)? At one point this past Fall, she was even featured in J.Crew's catalog (refer here). Well, she has announced another retail love: Ann Taylor."Thanks!" to Kikki who shared the following article from Fashionista (click here to read in its entirety):
Celebrity Campaign Reveals: Katie Holmes for Ann TaylorKatie Holmes also released a statement where she says:
By Leah Chernikoff
January 12, 2011
Ann Taylor continues their revamp efforts (ok, sometimes we’ve called it their J.Crew-ification) with today’s announcement that Katie Holmes will be the new face of the workwear brand, WWD is reporting. The campaign will break in March magazines.
Holmes is a good fit to replace Heidi Klum: she’s a 32-year-old working mom whose style has settled into a place that’s clean and elegant but not too edgy or over-the-top and therefore accessible. Oh and also she’s gorgeous.
To that end she told WWD, “I’m glad that there is a store like Ann Taylor that can offer amazing styles for the many different roles that women play.” ...
I’ve been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes ... and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in.This begs to ask, "What about J.Crew, Katie?!?" Just kidding. Of course she can have multiple retail loves! She looks amazing in that suit too.
However, I do find Ann Taylor's choice to be an interesting move. I mean, Katie Holmes was just seen modeling and advertising for their direct rival (J.Crew,) just a few months ago. Is it just a coincidence? (I honestly don't know.)
What are your thoughts on Katie Holmes advertising for Ann Taylor? Do you think this is a good move for Ann Taylor?
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